Sophia B. Schneider
Social Media



Consultation
Coaching
Content Strategy & CreationDesign
Management
Many companies make the mistake of jumping on trends or staying in a safe zone with repetitive posts. While this may work occasionally, it often fails to feel authentic and can come across as boring. The key question in content development should always be: What value does it bring to the user?

To create a successful social media presence, it's essential to understand the needs and interests of both current and potential followers. Content strategies should be based on a brand's positioning, target audience, and relevant trends, ensuring a balance between informative, engaging, and on-brand content. This includes a variety of formats like infographics, videos, and filler posts, all designed to boost engagement. A clear content management plan—outlining when, where, and how to post—ensures consistent and impactful communication across channels.
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